Imaginary Ones and HUGO launch web3-enabled customizable denim jacket

Web3
entertainment
firm

Imaginary
Ones,
in
collaboration
with
fashion
brand
HUGO,
has
unveiled
a
new
customizable
denim
jacket
integrated
with
web3
features.

Per
a
press
release
shared
with
crypto.news,
the
special-edition
item,
part
of
HUGO’s
denim-focused
new
line,
HUGO
BLUE,
aligns
with
the
brand’s
strategy
to
engage
with
Gen-Z
audiences
through
gaming
and
Metaverse
platforms.

Details
of
the
jacket
were
initially
shared
with
the
Imaginary
Ones
community
on
Discord
and
X
on
March
12. 

From
March
14,
community
members
were
able
to
book
the
physical
jacket
using

Tether’s
USDT.
All
the
jackets
were
reserved
within
an
hour
of
launch.

The
jacket
includes
a
DIY
customization
kit
with
five
exclusive
patches
from
HUGO
and
Imaginary
Ones.
An
NFC
tag
beneath
the
HUGO
flower
patch
provides
access
to
a
WebAR-powered
experience,
allowing
fans
to
customize
their
digital
wearables
and
share
them
on
social
platforms
without
needing
a
dedicated
app.

Users
can
redeem
the
digital
wearable
for
a
unique
Roblox
skin.
This
can
only
be
claimed
via
a
secret
bubble
room
within
the
game,
where
users
will
also
be
awarded
a
matching
helmet.

After
customizing
their
web3
jacket
and
redeeming
their
Roblox
skin,
holders
will
receive
$350
in
Imaginary
Ones’
native
token,
BUBBLE
Coin. 

Additionally,
NFT
holders
in
the
Imaginary
Ones
community
will
also
receive
a
bonus
of
10-30%
more
BUBBLE
Coin
for
each
NFT
they
own.

“These
elements
allow
us
to
surprise
and
engage
our
users
in
new
and
creative
ways
and
open
up
fresh
avenues
for
interaction
and
personalization.
We’re
always
looking
for
progressive
brands
eager
to
challenge
the
status
quo
alongside
us.
By
collaborating
with
these
like-minded
partners,
we
can
craft
distinctive,
memorable
experiences
that
stand
out
in
this
space,”
Imaginary
Ones
CEO
Clement
Chia
told
crypto.news.

Meanwhile,
Imaginary
Ones
has
continued
to
establish
its
presence
in
the
web3
gaming
community,
having
launched
two
web3
games,
Bubble
Rider
and
Bubble
Rangers,
in
2023
with
in-game
NFTs.
The
latter,
in
particular,
has
been
very
well
received
by
the
gaming
community,
having
secured
over
2
million
in
downloads.

The
latest
development also
comes
on
the
heels
of Imaginary
Ones’s

collaboration
with
Web3
venture
capital
firm
Animoca
Brands. The
NFT
project
plans
to
leverage
Animoca’s
expertise
and
resources
to
strengthen
its
tokenomics.
The
venture
capital
firm
will
also
assist
Imaginary
Ones
with
its
go-to-market
strategy.